The Tourist Information Office in Cameroon, known by its French acronym as BITC for Asian countries is already operational.
In Beijing, participants in various activities during and in the margins of the celebration of 42 years of the festival of the unit have noted, through the deployment of the first head of that office.
Whether at the Marriott for dinner body , the " Legendale Hotel " for great reception or 7 Donwujie Sanlitun , the Embassy of Cameroon, gift bag , banners , DVD, leaflets, plasma screen, exotic products (coffee, tea, chocolate, coconut chips ) and back -drop , the audience got an eyeful of these marketing tools destination in Cameroon .
Regarding the back- drop (painted canvas hanging in the background), the object was machine-gun that attracted hundreds of snapshots from Chinese guests and other nationalities.
" Normal as an attraction, when you recognize on the same canvas , the Indomitable Lions , Mount - Cameroon , Kribi Beach , the Reunification monument in Buea, a colony of elephant or the beautiful pods of cocoa " , jubilant Jean- Jacques Avom , member of the Cameroonian community in Beijing.
And it is this wealth and others that has made the BITC to attract Asian customers.
However, three countries form the basis of the positioning strategy of the Cameroonian offer: China, South Korea and Japan. Earlier this year, Souley Manou, head of the new office of tourism, has participated in two fairs in China.
In September 2014, he is expected in Japan and two months later in South Korea. "During all these movements, it is a matter of studying the tastes and expectations of tourists to make them a better deal," says Souley.
But all three countries, the target heart remains in China where the BITC for Asia took up residence in one of the diplomatic residences of the international city of Beijing.
And with good reason, because China is the world's largest source market for international tourists.
“In 2013, three source markets have injected some $ 40 billion in 81 billion of total increase in international tourism expenditure.
China, which has become the largest source market in 2012 with $ 102 billion, has seen its costs rise by 26 % last year to $ 129 billion, "said a report by the World Tourism Organization.
