Global Communications experts to speak at APRA 2015 Conference

As the 27th edition of the African Public Relations Association (APRA) conference gathers momentum, more renowned speakers have joined the league of facilitators for the conference scheduled to be held from May 12-14, 2015 in Yaoundé, Cameroon. The edition also commemorates the organisation’s 40th anniversary.

APRA Coordinator: Kayode Yeku- yeku, who gave the theme as ‘Africa Trending: Contemporary Challenges, Opportunities in Reputation and Crisis Management’, said it is expected to draw attendees, speakers and facilitators from all over Africa, Europe, Asia and North America.

According to him, the facilitators will deal with such diverse topics as Global Tendencies in the PR Industry, Developing a Communications Strategy, Reputation Management, Effective Internal Communications/Employer Branding, Leadership & Communication as well as Crisis Communication Theory, Case Study and a group crisis simulation exercise.

The conference parades an array of renowned speakers, including HE Mr. Erastus Mwencha, the Deputy Chairperson, African Union Commission, Mr. Issa Tchiroma Bakary, Cameroonian Minister of Communications, who is keynote speaker and Dr. Roger Hayes, a leading international public relations and public affairs professional and former Global President of the International Public Relations Association (IPRA).

Also speaking at the conference is Jeremy Galbraith who, in 2014, was named by The Sunday Times and Debrett’s as one of the UK’s 500 most influential people, and ranked among the top 20 influential professionals in the PR field.

Jeremy has spent the past 20+ years helping leading companies, organisations, CEOs, Presidents, Prime Ministers and regulators position themselves with almost every type of stakeholder as well as manage critical issues.

Jean-Léopold Schuybroek is the Founder and Honorary Chairman of the Interel Group, which is a fully integrated, international consultancy specializing in strategic communications, public affairs and association management.

Speaking on Global Tendencies in the PR Industry, Jean-Léopold has an impressive track record of leadership positions within the PR and Public Affairs industry, including immediate past president of ICCO (the international association of public relations consultancies) as well as past president of PROI (Public Relations Organization International), which is the world’s largest international partnership of independent PR consultancies.

He has been responsible for the management of some of the most complex and high profile campaigns in Europe, ranging across a wide number of policy areas, including environment, financial services, labour relations, anti-trust, health and food scares. Global Tendencies in the PR Industry.