Marthe Minja strives to promote the image of API

While investment agencies abound in Cameroon, the Executive Director of API leads the institution with determination to better its image.

For this recent edition of Promote, three formulas were offered by API to optimize exchanges. On the one hand, business (B2B and One2One) meetings organised to facilitate the initiation of strategic partnership relations and on the other hand, appointments with carriers of projects and finally thematic aperitifs whose aim was to facilitate meetings that could evolve into partnerships.

Previously in November, a protocol agreement was signed between the investment promotion agency and the national investment society (SNI). Ms. Minja and Yaou Aissatou, acknowledged the need for "a collaboration platform, for work in synergy because our missions are complementary."

In a more offensive registry, we heard the patron of API note that the Congress Hall in Yaoundé was not appropriate for Promote: "it is time to build a park of exhibitions in Cameroon. The holder of a master's degree in business administration from the University of Paris I, one time Secretary General of the Ministry of tourism, Director of management of the investment code, then Director for Africa for the World Association of investment promotion agencies (Amapi), based in Geneva continues to refine the image API in a country where agencies like hers abound.