Preparations gear up for PROMOTE 2014

Participants have up till August 31 to procure exhibition stands for the December 6-14 event.

Preparations are hotting up in the country ahead of the 5th edition of the International Trade Fair (PROMOTE) to run from December 6-14, 2014 in Yaounde.

Those to take part in the business show planned for the courtyard of the Yaounde Conference Centre have up till August 31 to procure exhibition stands. After this date, it would be the waiting list.

Information from the organising committee indicates that this year’s edition of the show is pregnant with innovations.

For example, there will be a Match-Making Service which will provide a face-to-face contact (B2B, networking, debates and guided visits to enterprises among others) throughout the exhibition.

Debates during the show, sources say, are hosted in the diverse halls of the Yaounde Conference Centre and are initiated by exhibitors on a specific debate topic open to the general public, addressing a targeted audience or their clientele on significant unifying themes on regional integration and economic assets and opportunities in Central Africa.

These will be in strategic sectors around which PROMOTE revolves. These include health, agriculture and agro-industry, energy, industry and mining, transport, building and public works, finances, micro-finance and insurances, manual trade and craft industry, tourism and leisure, communication, media and ICT, telecommunication, services and maintenance as well as national, intra/inter-regional and international trade.

The organiser says the growing diversified emergence of the Cameroonian economy and the economies of Central Africa generates new forms of interest at the national, regional and international levels.

PROMOTE, its President, Pierre Zumbach, told Cameroon Tribune, offers an exceptional pool of contacts and information in the shape of B2B, networkings, business meetings, forums and debates for business leaders in Cameroon, Central Africa and worldwide, seeking to expand their audience and how to successfully participate in these new economic challenges in a region hitherto little noticed.

“Such contacts, new or repeated, aim at consolidating the assets of some and optimising others awareness thus generating diversified relationships such as business partnerships flourishing from direct contacts that business executives can build during exhibition at PROMOTE.

The commitment is to link national economies, interests with growth, consumption, investment and multifaceted or versatile partnerships,” he said.

The international professional multifaceted show is expected to host over 700 business enterprises within the country and about 400 from without.