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Source du pays to launch natural juice in 2015

Fruitjuice

Tue, 28 Oct 2014 Source: Jeune Afrique

The Cameroonian company Source du pays prepares to launch the production of natural juices next year.

Despite the fierce competition which lies ahead, the company’s new product is anticipated to start at the first quarter of 2015.

After the breakthrough achieved during the past three years on the Cameroonian market of bottled waters (22.3% of market share in 2013) and soft drinks (29.3%), Source du Pays, which is also the direct competitor of Brasseries du Cameroun (Castel group) is now ready to launch this new product.

Source du pays however continues its diversification.

Source: Jeune Afrique