The tall order of digital broadcasting

The advent of Digital Terrestrial Television, DTT, entails greater spontaneity, efficiency and the production of quality programmes.

Cameroon, since July 15, 2015, joined other nations by rolling off the Digital Terrestrial Television, DTT, mode of broadcasting, leaving behind the analogue system. This means the whole nation will with time enjoy better quality radio and TV signals. But this comes at a cost.

Meeting Regulator’s Standards

In order for a channel to be placed on DTT, a number of conditions need to be met. While the details are still to be fully disclosed by the authorities, it is clear that Digital Terrestrial Television is not a matter of first come, first served. Complying with the conditions will thus be the acid test for this new mode of broadcasting in Cameroon.

Programme Production

It is expected that 80 per cent of programmes on Cameroonian television channels would henceforth be local productions, with only 20 per cent imported. This means greater work on the part of all stakeholders.

Television channels need to agree on programme ideas and other contractual requirements with potential producers. Given the production work load expected of TV channels in the coming months, they have no option but to outsource the job to independent producers.

Running Cost

Digital Terrestrial Television is an expensive venture. Survival entails sourcing funds from sponsors, advertisers, grants, subventions, etc. Without this, it is difficult to see how government will recover the billions it contracted for the purpose.

More Channels, Eligible Staff

The new dispensation provides for accessibility to an unlimited range of television and radio channels because problems of frequency distribution will no longer be the issue. However, broadcasting staff need to upgrade knowledge in order to be in tune with the new demands.

Possible Job Losses

DTT however comes with a snag. Since all programme content will henceforth be broadcast through Cameroon Radio Television, CRTV equipment, independent television channels will no longer be required to acquire certain equipment in order to air their programmes. This, unfortunately, means that some technical staff will lose their jobs as the work they now do will henceforth be performed by CRTV on behalf of all broadcasters.

Stakeholders’ Expectations

With the new dispensation, programme producers, broadcasters and television viewers expect much. Everyone would like to see a big difference in the quality of the final product; that is, the programmes.