A shopkeeper was dismayed when a brand new business much
like his own opened up next door and erected a huge sign
which read 'BEST DEALS.'
He was horrified when another competitor opened up on his
right, and announced its arrival with an even larger sign,
reading 'LOWEST PRICES.'
The shopkeeper panicked, until he got an idea. He put the
biggest sign of all over his own shop. It read 'MAIN