Smirnoff Black Ice Cameroon is organizing a beach party at Dreams beach for the public especially the youth on March 19, 2015.
Dubbed ‘Beach in the City’, Douala and Yaoundé will come alive with youth who are daring and ready to take up the world by storm through hard work.
Smirnoff Ice is the least choice in an environment where beer is the obvious choice. We realized that the younger generations in Cameroon are different from their parents. They take risks, they discuss politics, and they engage themselves in meaningful actions.
They want to be heard, respected for what they stand for. They want to achieve the best of both worlds (Africa & Local). For them, boldness is the confidence to go outside the norm. With Smirnoff Ice, they choose to demonstrate and affirm this boldness, this choice to do something different.
Thus Smirnoff is working around the world to create moments of sharing and cordiality with friends. In Cameroon, it is represented through its variants Smirnoff® Red Vodka, Smirnoff® Black Vodka, Smirnoff® Red Ice and Ice Double Black Smirnoff®.
On September 2014, the Smirnoff® Ice Double Black variant launched a new communication platform called "Double Side".
This campaign aims to celebrate the consumers who have the courage. It recognizes that each of us has in himself several personality traits and the expression of these different personalities transform every moment in unique and unforgettable moment.
Come and experience these unique moments with at Dreams. Dress Code is a beach wear.
